©2019 by Abigael Jamie Donahue

CONTENT PROJECTS

Scalable Editorial Process for HubSpot Academy

January 2019 – Present

As HubSpot Academy's content creation team grew, our editorial resources needed to keep up. After being promoted from Content Editor to Content Manager, I established a team of freelance editors and a freelance designer to handle content editing and design. This way, the team continued to create content at a fast pace without sacrificing quality or brand authenticity. I also established additional resources and processes to define and maintain content quality standards across internal and external content creators. 

Writing Skills Matrix  

July 2018 – December 2018 

To give HubSpot Academy content creators more actionable, personalized feedback—both qualitative and quantitative—I created the Writing Skills Matrix. This matrix is a scoring system that defines major areas of writing, the skills in each area, and how the editor and content creator can work together in addressing these skills in their writing. This form of specific, actionable, and metric-based writing feedback led to a higher content quality and less time needed for editing.

 

User Blog Strategy 

July 2018 – December 2018 

When I first started managing the User Blog at HubSpot, I set out to create a vision for the blog and a strategy to support that vision. I established the User Blog as a multi-faceted enablement channel for HubSpot users, featuring work from a diverse group of writers with various areas of expertise. I sourced the writers and created content collaborations to further diversify contributors and content channels. I built a team of volunteer editors and regular writers. As a result, the blog's success metrics increased: subscribers, views, and email open and clickthrough rates. I also built a reporting framework from scratch to report on influenced tool usage and HubSpot Academy content engagement. 

 

Knowledge Base Article Audit 

December 2017 – April 2018

During my time as a Technical Writer at HubSpot, I revamped content organization and streamlined content by deciding what needs to be unpublished, what needs to be updated, and how a particular area of the tool can be documented in a way users can easily access and understand.

 

HubSpot User Guides Writing & Editing Project 

December 2017 – February 2018

In my meetings with Product Management, I recognized a need to improve sales client tool documentation on the Knowledge Base after learning of data showing customer pain and support volume in this area. I wrote two User Guides, where I organized tool documentation into bite-sized sections users can easily find and understand and then quickly jump to the next article in the series.  I also reviewed existing content in this area, editing and including relevant information and unpublishing/redirecting outdated information.

 

Grant Writer

April 2014 - September 2015

I wrote a grant proposal during my time in the English program at Norwich University. As a result, the English program was awarded an $800 grant from the Vermont Humanities Council for Norwich's PoemCampus celebration to fund literary events and author visits.

 

Editor-in-Chief

December 2011 - May 2015

I was an editor for Norwich University's literary journal, The Chameleon, for three years before taking on the role of Editor-in-Chief during my senior year.  

I organized editorial meetings, managed a team of editorial board members, evaluated submissions, designed the journal's layout, and oversaw advertising and public outreach efforts. 

PDF copies of The Chameleon are featured here.